Jack White had a plan to break a world record during Record Store Day and he managed to do just what he set out to.
White began the day by performing a couple of songs including the titled track from his upcoming new record, Lazaretto (due out June 10) and within four hours, the recording had been available on a limited number of vinyls.
Though he does refer to the accomplishment as the “world’s fastest released record,” White admitted that he isn’t even sure if that world record is even record in the Guinness World Record. The attempt had been tried before and record. The title is currently held by accordion-toting polka trio Vollgas Kompanie, who issued their album Live on August 16th, one day after they recorded it in their home country of Switzerland.
After the performance had been recorded, the masters were rushed to United Record Pressing also located in Nashville, to immediately began pressing the 45s. The pictures that adorn the sleeves of the record are those that were taken during the intimate, early morning show. After the 3 hours, 55 minute and 21 second wait, the records were escorted back to Third Man Records where eager fans were able to purchase it, quite literally off the presses.
According to White’s spokesperson, a recap video of yesterday’s achievement will be available later on today for those unfortunate people who weren’t able to see history or at least a world record, be made. For now, you can head on over to Third Man’s Instagram and check out the picture that chronicled the record-breaking achievement.
Andrew W.K. is currently in the process of making world history for drumming for 24 hours straight as part of Viacom’s O Music Awards, but last night, the party-rocker got a little bit of a surprise when Cuba Gooding Jr. came to help him out a little.
Someone took video of the attempt featuring Gooding Jr. playing a cow bell and posted it on Vine. The video can be seen below:
Gooding Jr. isn’t the only guest appearance the rocker will have to help him out on his quest; as seen in the video, Roots’ drummer, Questlove will also be joining the mission. Marky Ramone, Red Hot Chili Peppers’ Chad Smith, Billy Joel drummer Liberty DeVitto, Nick Jonas, Zac Hanson and more have joined the 24 hour mission as well.
The drumming marathon started last night (June 19) at 7 p.m. and will continue all through today (June 20) until 7 p.m.
These outrageous missions have become part of the O Music Awards. Last year, the Flaming Lips did their own version of this by setting the world record for most cities played in 24 hours. They managed to perform eight shows across the Mississippi Delta which beat out Jay-Z’s former record (he did seven shows from Atlanta to Los Angeles in 2006) and finished with only 20 minutes left to spare.
Andrew W.K.’s drumming mission is currently being broadcast through the Oakley store in Time Square, but for those of us that can’t make it to Time Square, it can be streamed here.