Why Don’t We are quickly rising up the pop charts and securing their place as the newest boy band in the music world. This is all quite an accomplishment especially since the five-piece don’t even have a full-length record out; just a handful of EPs. On Thursday (March 1), the Los Angeles-based act unleashed the music video for their latest single, “Trust Fund Baby.” Unlike what the title may imply, the song is ode to the women who do not let society tell them what kind of person they should be.
The three-and-a-half minute clip follows each of the guys as they encounter young women who they find attractive and not just because of how they look. Instead of casting the clichéd music video girls, the clip features young women who are unconventionally beautiful and excel at things that society tells girls they shouldn’t be interested in (sports, science, mechanics, photography, skateboarding).
Watch the Jason Koenig-directed music video above.
“Trust Fund Baby” was written by Ed Sheeran while the track was produced by British hit maker Steve Mac who has worked with Sheeran, former One Direction member Liam Payne, and Clean Bandit.
While “Trust Fund Baby” is non-album single, the group did release another EP late last year titled A Why Don’t We Christmas EP. No word on whether the group will be releasing another EP or a full-length album in the near future.
In support of their rising star status, Why Don’t We previously announced their Invitation North American tour. The excursion kicked off earlier this week, with the band scheduled to hit the stage tonight (March 2) at the Rave in Milwaukee.
Due to overwhelming demand, second shows were added in Toronto and Los Angeles while third shows were added in Chicago and New York. The updated list of tour stops can be found here.