Urban Outfitters NOT the Ruler of Vinyl Sales

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Sorry Urban Outfitters, it looks like your secret is out, you aren’t the king of vinyl sales after all.

Last week, Urban Outfitters took a victory lap around record stores when the chief administrator officer Calvin Hollinger claimed his company was the “world’s number one vinyl seller.”

Not happy or convinced about that claim, Billboard decided to do their own snooping into the claim and of course, they found out that Hollinger had exaggerated his claim that Urban Outfitters were the top seller of vinyl.

The music mag took it upon themselves to survey music labels, their distributors, and wholesalers which according to them makes up about 80% of the United States music market.

The result revealed that Amazon is actually the number one seller of vinyls, not Urban Outfitters like we were all led to believe. In the statement from last week, Hollinger had said that their sales even trumped Amazon; guess that was not true.

According to the survey, Amazon comes in with a total of 12.3% of the market vinyl sales market while Urban Outfitters actually comes in at number two with 8.1% of the vinyl market. Rounding out the list of the top five sellers of vinyls are Hastings Entertainment with 2.8%, Hot Topic with 2.4%, and Trans World Entertainment with 2.2%.

Label sales and distribution executives pointed out that Amazon has a further reach internationally than Urban Outfitters who only have about 50 outside of the U.S. as opposed to the 300 plus they have stateside.

Apparently, the people behind Urban Outfitters knew this backlash was going to happen because according to Billboard’s report, they haven’t been able to get in touch with any of the executives at the company and were told by the operators, they do not speak with the pres.

Ouch. Well, no one likes to be seen with egg on their face.

Urban Outfitters: Ruler of the Vinyl Sales

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We know that the rise in vinyl popularity has slowly been gaining steam, but would you ever imagine that a hipster paradise clothing chain would lead the pack?

Last night, Urban Outfitter’s chief administrative officer, Calvin Hollinger announced that Urban Outfitters is leading the pack in selling the most vinyls in the last year.

Most would assume that the resurgence in vinyl sales could be attributed to things like Record Store Day or bands rediscovering this form of music release, but no. The store that has recently made headlines for releasing that offending Kent sweater with “not” blood splatter on it and stupid knick-knacks made for frat boys, has managed to outsell Amazon, Insound, or any record store for that matter in the vinyl department.

“Music is very, very important to the Urban customer. In fact, we are the world’s number one vinyl seller,” Hollinger said.

The CAO explains that the key to their “success” is simple. Instead of having thousands of vinyls available online, the company has a system that allows them to offer inventory from around 100 vendor without actually owning any of the merchandise.

In other words, they act like your local consignment store, but instead of having funking clothes, they have an online store full of a slew of vinyls. Kind of ingenious.

Last years, vinyl sales reportedly hit 6.1 million while 2014 is on its way to smash those numbers.