Lana Del Rey returns with a double dose of ‘Norman F**king Rockwell’ goodness

With a week left until the release of her much-anticipated follow-up to Lust for Life, Lana Del Rey is back with not one, but two music videos. On Thursday (Aug. 22), the New York-born songstress unveiled the music videos for “Fuck It I Love You” and “The Greatest.”

The first music video (“Fuck It I Love You”) finds the singer in different locations in what we assume is her beloved California. We watch Del Rey singing on stage in some grimy dive bar, painting in what looks to be a studio, catching some waves (and an impressive look at the Aurora Borealis), skateboarding with some girlfriends, and yes, even getting her Priscilla Presley on a small 1960’s-style television.

At around the four-minute mark, there is a clear distinction, letting the viewer know that we’re about to transition the second song (“The Greatest”).

“The Greatest” begins with footage of the coast and eventually the inside of that grimy dive bar. Del Rey is still on the microphone singing to a group of regulars going about their evening. The five-minute clip primarily features Del Rey walking around an industrial port and hanging out at the bar with the locals. Unlike “Fuck It I Love You,” the mood of “The Greatest” is not bright and bubbly like the former, but rather, darker and grungier.

Both music videos were directed by Rick Lee, who also directed Del Rey’s music videos from Lust for Life. Watch “Fuck It I Love You” and “The Greatest”

“Fuck It I Love You” and “The Greatest” are featured on Del Rey’s much-anticipated sixth studio album. Norman Fucking Rockwell is due out Aug. 30 through Interscope Records. Pre-orders are available for purchase here.

As previously revealed, Jack Antonoff, Rick Nowels, Zach Dawes, and Happy Perez are all listed as producers on the upcoming album.

How to Disappear,” “Venice Bitch,” “Mariners Apartment Complex,” and “hope is a dangerous thing for a woman like me…but I have it,” and her cover of Sublime’s massive hit “Doin’ Time.”

As if a new album wasn’t enough, Del Rey will also embark on a fall time tour. The short North American leg of the tour begins on Sept. 21 at the Northwell Health at Jones Beach Theater in Wantagh, New York and concludes on Oct. 10 at the Cal Coast Credit Union Open Air Theatre in San Diego. The full list of upcoming tour dates can be found here.