As It Is premiere live video for ‘The Fire, The Dark’

With their first tour of 2019 about to begin, As It Is have treated fans to a brand new music video to get them in a celebratory mood. On Thursday (Jan. 17), the United Kingdom-founded band unleashed the music video for their latest single, “The Fire, The Dark.”

The three-and-a-half-minute clip was shot during the act’s United Kingdom/European tour in 2018 and was directed by their close friend and frequent music video collaborator Ian Coulson. Watch the music video for “The Fire, The Dark” above.

“The Fire, The Dark” joins previously released singles “The Wounded World,” “The Stigma (Boys Don’t Cry),” and “The Reaper” on their recently released record, The Great Depression. The record, the band’s third studio album, was released in August of 2018 through Fearless Records.

The album, according to several band members, finds them touching on serious topics such as mental illness and toxic masculinity.

Keeping in line with the album’s theme, the band joined forces with A Voice for the Innocent for their upcoming tour. A Voice for the Innocent is a non-profit organization that provides community, resources, and support for people who have been affected by sexual violence.

According to a post, a representative will be present at every stop of the tour to educate fans and act as a resource for anyone that may need their assistance.

As It Is’ The Great Depression North American tour will kick off tonight (Jan. 17) at the Teragram Ballroom in Los Angeles. Following a little over a month on the North American roads, the tour will conclude on Feb. 22 at Chain Reaction in Anaheim. 

The full list of tour dates can be found here.

In addition to the new music video, the band also announced via social media that longtime touring guitarist Ronnie Ish has become a permanent member of the band.

“Following the new video we are ecstatic to finally announce that Ronnie Ish is a permanent member of As It Is,” the band posted on Twitter.

“Ron has been family for years and we are excited about what he will bring to the creative process for album 4 and beyond. Love you brother! Welcome!”

Ish will join vocalist Patty Walters, rhythm guitarist/vocalist Benjamin Langford-Biss, bassist Alistair Testo, and drummer Patrick Foley on the band’s current lineup. Former guitarist Andy Westhead exited the band in 2017 due to “feelings and differences” that “had been building up for at least a year” which resulted in a vacancy on their roster.

As It Is to bring ‘The Great Depression’ to North America in early 2019

As It Is are finally bringing their The Great Depression tour to a North American city near you. On Wednesday (Oct. 24), the United Kingdom-founded band unveiled their United States and Canadian-centric tour itinerary for the beginning of 2019.

Set to take place during the months of January and February, the newly announced outing will find the band performing at venues in cities including San Diego, Dallas, Nashville, Atlanta, Orlando, Toronto, Chicago, and more. The 28-stop tour will begin on Jan. 17 at the Teragram in Los Angeles and conclude a month later on Feb. 22 at Chain Reaction in Anaheim.

VIP and general ticket sales begin this Friday, Oct. 26, at 10 a.m. local time.

The quartet formally announced that Point North will act as their direct supporting act throughout the winter tour dates. According to the group, more supporting acts will be revealed at a later date.

The forthcoming North American tour will be in support of As It Is’ recently released record, The Great Depression. The album, the band’s third studio album, was released in August through Fearless Records.

The Great Depression is the follow-up to As It Is’ 2017’s sophomore effort, okay.

For now, the newly announced tour dates can be seen below.

THE GREAT DEPRESSION WINTER 2019 TOUR STOPS:

Jan. 17 – Los Angeles, CA – Teragram
Jan. 18 – Ventura, CA – Rock City
Jan. 19 – San Diego, CA – Soma
Jan. 20 – Mesa, AZ – Club Red West
Jan. 22 – Albuquerque, NM – Launchpad
Jan. 24 – Oklahoma City, OK – 89th Street
Jan. 25 – San Antonio, TX – Jack’s Patio Bar & Grill
Jan. 27 – Houston, TX – The Secret Group
Jan. 29 – Dallas, TX – Prophet Bar
Jan. 31 – Nashville, TN – The End
Feb. 01 – Atlanta, GA – The Masquerade (Hell)
Feb. 02 – Tampa, FL – Crowbar
Feb. 03 – Orlando, FL – The Social
Feb. 05 – Chapel Hill, NC – Local 506
Feb. 06 – Richmond, VA – Canal Club
Feb. 07 – Philadelphia, PA – Voltage Lounge
Feb. 09 – Asbury Park, NJ – House of Independents
Feb. 10 – Boston, MA – Middle East Downstairs
Feb. 11 – Toronto, ON – Velvet Underground
Feb. 13 – Grand Rapids, MI – The Stache At Intersection
Feb. 14 – Columbus, OH – Woodland’s Tavern
Feb. 15 – Chicago, IL – Subterranean
Feb. 16 – St. Louis MI – Fubar
Feb. 17 – Kansas City, MO – Encore At The Uptown
Feb. 19 – Denver, CO – Hi Dive
Feb. 20 – Salt Lake City, UT – Loading Dock
Feb. 21 – Las Vegas, NV – Vinyl
Feb. 22 – Anaheim, CA – Chain Reaction

Watch: As It Is address stigmas in new music video

A month after releasing their 2000s throwback music video for “The Wounded World,” As It Is have returned with the clip’s follow-up. On Wednesday (June 20), the British band unleashed act two of their The Great Depression era. Title “The Stigma (Boys Don’t Cry),” the three-and-a-half minute song addresses the stigma behind showing and expressing emotions and how many times it feels like a weakness than just human nature.

“This song and video tackle toxic masculinity, gender expectations, and the long overdue need to rebel and speak out against outdated ideals that to this day continue to threaten individuality,” the band writes on Twitter.

“The eponymous ‘stigma’ is that sense of blemish and shame so often associated with showing and expressing emotion, that causes too many to hide who they are. It’s totally acceptable to show feeling; it is real and human to do so and not something that should be arbitrarily gendered and hidden from view.”

“In these increasingly disconnected time where empathy is seemingly on a decline on many levels of everyday modern life, it is vital to stand up against such outdated tropes.”

Watch the music video for “The Stigma (Boys Don’t Cry)” above.

“The Stigma (Boys Don’t Cry)” will join previously released track “The Wounded World” on As It Is’ upcoming new album. The Great Depression is due out Aug. 10 through Fearless Records. Pre-orders for the new record are available on the band’s website.

The Great Depression is the follow-up to the band’s 2017’s sophomore effort okay.

In support of the album’s August release date, the group will embark on the final Vans warped Tour this summer.