Lipton Tea to Launch ‘Be More Tea’ Festival

It seems like every year, we see the creation of more and more music festivals which to music fans like ourselves, is a pretty great thing.

Today, Lipton Tea announced they would be putting their hat into the music festival ring this year with their inaugural Be More Tea Festival.

The beverage brand’s festival will take place in North Charleston, S.C. at the Riverfront Park on Oct.24. The company hopes to inspire attendees to “Be More Tea,” the brand’s philosophy that encourages people to take time to engage with others and enjoy the world around them as well as celebrate their 125th anniversary.

Yes, that yellow box of tea you currently have in the back of your cabinet is turning 125 this year.

With the announcement, the beverage company has also revealed the first handful of artists slated to take the stage at the one day festivities. Jimmy Fallon house group The Roots, festival staple Passion Pit, Top 100 darlings Walk the Moon, and St. Lucia will all be making the trip to South Carolina this Fall for the event.

According to Melanie Watts, Lipton’s director of marketing, the festival will include one main, continuous festival stage as well as a neighborhood block party-meets-carnival vibe with “food, attractions, games, and rides.”

The one day party will also offer attendees different tea-based tasting booths that will highlight their products including their top-selling hot teas to their recently launched Lipton Sparkling Iced Tea. Watts also hinted they there will be some “fun tea-based cocktails.”

Do we smell their own version of a Long Island Iced Tea on the menu?

In honor of all the celebration, Lipton is also hosting the Be More Tea Sweepstakes. The sweepstakes will award 125 tea drinkers, and guests, trips to the music festival. The sweepstakes began on May 18 and will wrap up 125 days later on Sept. 19. For more information about the sweepstakes or to just enter, head on over to the Be More Tea Festival website.

Be More Tea Festival

Passion Pit Heading Out on North American Tour


Passion Pit have announced that they will be heading out on a North American tour come this August. The band will be taking along the Joy Formidable for the entire tour, but also have Two Door Cinema Club and St. Lucia on selected dates.

Before beginning on their three-month trek around the United States and Canada, the band will begin with a couple of festival stops including Wisconsin’s Summer Set Music Festival, California’s First City Festival as well as a special, two-day stop in New York City at Pier 26.

For fans who purchased tickets to see them in February at Madison Square Garden, but could not attend due to a blizzard, Passion Pit will be offering  discounted tickets for Pier 26. The band have revealed that all tickets that are sold through the discounted price, will be donated to the American Foundation for Suicide Prevention.

Passion Pit’s last album, Gossamer, was released in July 2012 through Columbia Records, but just last week they released a pretty cool remix of Portugal. The Man’s “Purple, Yellow, Red and Blue.” The full schedule for the tour can be seen below.


8/10 – Somerset, WI @ Summer Set Music Festival
8/24 – Monterey, CA @ First City Festival
8/30 – Chicago, IL @ North Coast Music Festival
8/31 – Calgary, Canada @ X-Fest
9/1 – Edmonton, Canada @ Sonic Boom Festival
9/3 – Saskatoon, Canada@ The Odeon
9/4 – Winnipeg, Canada @ Garrick Centre
9/6 – New York, NY @ Pier 26
9/7 – New York, NY @ Pier 26
9/8 – Boston, MA @ Boston Calling Festival
9/29 – Charlottesville, VA @ nTelos Wireless Pavilion ^
10/1 – Ashville, NC @ Orange Peel ^
10/2 – Winston-Salem, NC @ Ziggys ^
10/3 – Birmingham, AL @ Iron City ^
10/5 – Austin, TX @ Austin City Limits
10/7 – Wilmington, NC @ Greenfield Lake Amphitheatre ^
10/8 – North Myrtle Beach, SC @ House of Blues ^
10/10 – Atlanta, GA @ Masquerade Music Park ^
10/11 – New Orleans, LA @ The Civic Theatre ^
10/12 – Austin, TX @ Austin City Limits
10/15 – Broomfield, CO @ 1st Bank Center ^
10/16 – Salt Lake City, UT @ The Complex ^
10/18 – Spokane, WA @ Knitting Factory Concert House ^
10/19 – Portland, OR @ Theater of The Clouds
10/21 – Sacramento, CA @ The Theatre at Sleep Train Arena ^
10/22 – San Diego, CA @ Open Air Theatre ^
10/25 – Los Angeles, CA @ Greek Theatre ^
10/26 – Santa Barbara, CA @ Santa Barbara Bowl ^
10/27 – Las Vegas, NV @ Life is Beautiful Festival
10/29 – Kansas City, MO @ The Midland by AMC ^
10/31 – Fairfax, VA @ Patriot Center ^
11/1 – Atlantic City, NJ @ Showboat ^
11/3 – Norfolk, VA @ The Norva ^
11/8 – St. Augustine, FL @ St. Augustine Amphitheater *
11/9 – Tampa, FL @ Coastline Festival
11/10 – West Palm Beach, FL @ Coastline Festival

^ With The Joy Formidable
* With Two Door Cinema Club, The Joy Formidable and St. Lucia