Senses Fail Unveil “The Importance of the Moment of Death”


Several months ago, Pure Noise Records and Senses Fail revealed that the band’s sixth studio album would be titled Pull the Thorns From Your Heart, but no other information was given.

Now, five months later, the band have not only given fans the release date for the impending record, but also the music video for the lead single, “The Importance of the Moment of Death.”

The video begins with a drunk clown driving to a kids’ party where we see the birthday boy and his friend outside having fun while his mom is inside getting drunk and high with her friends. Fast forward to gift time, and we see the kid unwrap packages that include a bottle of booze, a gun, and a knife he uses to decimate his birthday cake,

When asked by Noisey about the idea behind the song, frontman Buddy Nielsen said that it was a “mythic representation of how innocence can be forcefully taken away from us as children, leaving us with too much too soon and without the proper coping skills.”

Talk about deep.

Check out the music video for “The Importance of the Moment of Death.”

Pull the Thorns From Your Heart will be released on June 30, perfect timing since they will be performing during the complete Vans Warped Tour trek. Pre-sales for the album are currently available while the album art for the record can be seen below.