We know that the rise in vinyl popularity has slowly been gaining steam, but would you ever imagine that a hipster paradise clothing chain would lead the pack?
Last night, Urban Outfitter’s chief administrative officer, Calvin Hollinger announced that Urban Outfitters is leading the pack in selling the most vinyls in the last year.
Most would assume that the resurgence in vinyl sales could be attributed to things like Record Store Day or bands rediscovering this form of music release, but no. The store that has recently made headlines for releasing that offending Kent sweater with “not” blood splatter on it and stupid knick-knacks made for frat boys, has managed to outsell Amazon, Insound, or any record store for that matter in the vinyl department.
“Music is very, very important to the Urban customer. In fact, we are the world’s number one vinyl seller,” Hollinger said.
The CAO explains that the key to their “success” is simple. Instead of having thousands of vinyls available online, the company has a system that allows them to offer inventory from around 100 vendor without actually owning any of the merchandise.
In other words, they act like your local consignment store, but instead of having funking clothes, they have an online store full of a slew of vinyls. Kind of ingenious.
Last years, vinyl sales reportedly hit 6.1 million while 2014 is on its way to smash those numbers.