With a few weeks left before they hit the touring circuit once again, Mayday Parade has returned with their music video for “Looks Red, Tastes Blue.” On Thursday (May 30), the Florida-founded band unleashed the four-minute clip for the emotional track off their recently released sixth studio album.
The video follows a group of people as they seem to be experiencing the lowest point in their lives. From sitting alone at a restaurant and trying to drown themselves to emotionlessly staring at themselves in a mirror and sitting alone in a park, each person shown seems to be experiencing their own personal hell of loneliness.
As the video progresses, we watch as each of them takes a (slow) step in the right direction by picking themselves up and going forward with their lives. As these people go about their lives, we also watch the band perform the song, surrounded by blue light.
“We wanted to make a video that connected all of you even more and Looks Red, Tastes Blue was the perfect song to give us that opportunity,” the band tweeted about the music video for the new song.
“No matter what you’re going through in life, we’re there for you.”
Watch the music video for “Looks Red, Tastes Blue” above.
“Looks Red, Tastes Blue” is featured on Mayday Parade’s recently released record Sunnyland. Sunnyland was released in June 2018 through Rise Records. The album debuted at the number seven spot on Billboard‘s Alternative Albums chart as well as the number nine spot on Billboard‘s Independent Albums chart.
The band has spent most of the last year on the road, touring behind the record’s release. This summer, they will embark on the inaugural Sad Summer Festival.
The summertime excursion will find the five-piece joining forces with State Champs, the Maine, the Wonder Years, and more for the North American run. Sad Summer Fest begins its emo takeover on July 5 at Gas Monkey Live! in Dallas. The trek will wrap up a month later on Aug. 3 at the City National Grove Outdoors in Anaheim.
Sad Summer Fest’s full itinerary can be found here.