Jack White had a plan to break a world record during Record Store Day and he managed to do just what he set out to.
White began the day by performing a couple of songs including the titled track from his upcoming new record, Lazaretto (due out June 10) and within four hours, the recording had been available on a limited number of vinyls.
Though he does refer to the accomplishment as the “world’s fastest released record,” White admitted that he isn’t even sure if that world record is even record in the Guinness World Record. The attempt had been tried before and record. The title is currently held by accordion-toting polka trio Vollgas Kompanie, who issued their album Live on August 16th, one day after they recorded it in their home country of Switzerland.
After the performance had been recorded, the masters were rushed to United Record Pressing also located in Nashville, to immediately began pressing the 45s. The pictures that adorn the sleeves of the record are those that were taken during the intimate, early morning show. After the 3 hours, 55 minute and 21 second wait, the records were escorted back to Third Man Records where eager fans were able to purchase it, quite literally off the presses.
According to White’s spokesperson, a recap video of yesterday’s achievement will be available later on today for those unfortunate people who weren’t able to see history or at least a world record, be made. For now, you can head on over to Third Man’s Instagram and check out the picture that chronicled the record-breaking achievement.