Friday Global Music Release Day to Begin in July

Music fans, it’s official; new music releases will now be hitting store on Fridays.

Months after a somewhat confirmation that Tuesdays would no longer be new music release day (at least here in the United States), it was revealed that new music will now be released, globally, on Fridays. This change will take effect as of July 10.

The announcement was made this morning (June 11), by the International Federation of the Phonographic Industry (IFPI), who with the assistance of record labels, retailers, artist representatives, music unions, and chart companies, were able to complete the switch.

The unified release day was done in an effort to not have fans from around the country waiting for new music from their favorite artists. Every country had its preferred release day such as Mondays for France and the United Kingdom; Tuesday for the U.S.; and Fridays for Ireland, Germany, and Australia.

The unified day is also an attempt, from the record industry, to combat piracy that tends to happen whenever a major new record is released in some countries and not in others.

“This was done primarily for the consumer” IFPI CEO Frances Moore told Billboard.

“Consumers were telling us via different pieces of research done across many countries that Fridays and Saturdays was when they wanted new music and that’s what has led this campaign. We’re hoping that with more consumers in stores on Fridays and Saturdays, which stores tell us leads to increase impulse buying, and with peak activity on most social media [typically taking place over the weekend], will all lead to an increase in sales.”

Moore continues by saying that July was chosen because it would “make sure that any glitches in the system were dealt with over the summer period.”

So now that we have a new music release day, the question becomes ‘what albums will be making their debuts on the new day?’ According to the report, electro-pop group Years & Years will released their debut album Communion on the new day.

Also joining that list will be Veruca Salt. The 90s band will be releasing their fifth studio album Ghost Note, on the new release day.

But with all the backing from music industry insiders, there are some who are not welcoming the change, at all.

When news first surfaced about this change last year, Beggars Group founder and CEO Martin Mills said that he feared “this move will also lead to a market in which the mainstream dominates, and the niche, which can be tomorrow’s mainstream, is further marginalized.”

Some U.S. retailers are also feeling the same.

Mike Fratt, general manager and buyer at Homer’s Music in Omaha, NE, told the Wall Street Journal last fall, “Global release day? Great idea. Friday? A really crazy, poor idea.”

No matter what side you’re on, it’s official, Fridays will now be known as “New Music Fridays.”

Fridays Officially Become New Music Release Day

The days of going out on Tuesday to buy your favorite artists’ new album are officially going to be history.

Earlier this week, it was reported by Music Week that the official music release date would be changed from Tuesday to Friday which would become a universal release date for new music.

International Federation of Phonographic Industry head Frances Moore, had more than confirmed the news during the interview with the music website, even promising that a formal announcement would be made soon.

Turns out, that “really soon” was today.

The back-and-forth for the change has been going on since Australia made their official music release date Friday back in August. Now, every other country including music industry powerhouses like the United States and the United Kingdom have made it official.

The IFPI, which represents labels worldwide conducted a study before the decision was formally made with Moore saying the following about the results found.

“Music fans live in the digital world of today. Their love for new music doesn’t recognize national borders. They want music when it’s available in their country. An aligned global release day puts an end to the frustration of not being able to access releases in their country when the music is available in another country.”

While Moore and the vast majority of record labels and people behind the scenes were all for the change in release date, not all were happy with the decision, especially those in the independent field of the music industry.

In Music Week’s article, they interviewed Beggars Group chairman Martin Mills who had a lot to say on the matter especially giving his opinion that it would make it more difficult for independent artists to reach the same success like those who have backing from major record labels.

“I fear this move will also lead to a market in which the mainstream dominates, and the niche, which can be tomorrow’s mainstream, is further marginalized. I fear it will further cement the dominance of the few – and that is exactly what it is intended to do,” Mills was quoted as saying.
But Mills isn’t alone is not liking the shift.

Mills is not alone in his dislike of the new policy.

Rich Bengleoff, the head of the American Association of Independent Music released a statement which he sees the potential of a global release date, but the draw backs when it comes to the business aspect of the industry.

“A2IM supports the concept of a global release date but, for a variety of business reasons as spelled out in out previous comments, there are a number of business hurdles that make Fridays less optimal for the United States marketplace, and independents in particular. That said, as part of the worldwide music community, A2IM will endeavor to make the transaction as smooth as possible for our members and our commerce partners and a success for our artists’ fans.”

The transition is scheduled to begin this Summer.