Music fans, it’s official; new music releases will now be hitting store on Fridays.
Months after a somewhat confirmation that Tuesdays would no longer be new music release day (at least here in the United States), it was revealed that new music will now be released, globally, on Fridays. This change will take effect as of July 10.
The announcement was made this morning (June 11), by the International Federation of the Phonographic Industry (IFPI), who with the assistance of record labels, retailers, artist representatives, music unions, and chart companies, were able to complete the switch.
The unified release day was done in an effort to not have fans from around the country waiting for new music from their favorite artists. Every country had its preferred release day such as Mondays for France and the United Kingdom; Tuesday for the U.S.; and Fridays for Ireland, Germany, and Australia.
The unified day is also an attempt, from the record industry, to combat piracy that tends to happen whenever a major new record is released in some countries and not in others.
“This was done primarily for the consumer” IFPI CEO Frances Moore told Billboard.
“Consumers were telling us via different pieces of research done across many countries that Fridays and Saturdays was when they wanted new music and that’s what has led this campaign. We’re hoping that with more consumers in stores on Fridays and Saturdays, which stores tell us leads to increase impulse buying, and with peak activity on most social media [typically taking place over the weekend], will all lead to an increase in sales.”
Moore continues by saying that July was chosen because it would “make sure that any glitches in the system were dealt with over the summer period.”
So now that we have a new music release day, the question becomes ‘what albums will be making their debuts on the new day?’ According to the report, electro-pop group Years & Years will released their debut album Communion on the new day.
Also joining that list will be Veruca Salt. The 90s band will be releasing their fifth studio album Ghost Note, on the new release day.
But with all the backing from music industry insiders, there are some who are not welcoming the change, at all.
When news first surfaced about this change last year, Beggars Group founder and CEO Martin Mills said that he feared “this move will also lead to a market in which the mainstream dominates, and the niche, which can be tomorrow’s mainstream, is further marginalized.”
Some U.S. retailers are also feeling the same.
Mike Fratt, general manager and buyer at Homer’s Music in Omaha, NE, told the Wall Street Journal last fall, “Global release day? Great idea. Friday? A really crazy, poor idea.”
No matter what side you’re on, it’s official, Fridays will now be known as “New Music Fridays.”