OK Go Accuse Apple of Stealing Video Idea


While Apple was busy getting fans of the mega-corp excited for their upcoming new gadgets (you know the iPhone 6, iPhone 6 Plus, and iWatch) some fans of OK Go began to notice that there was something a little too familiar between the company’s launch video “Perspective” and the band’s recent video.

Turns out, OK Go noticed the same thing. In an interview with Bloomberg Businessweek, OK Go’s manager, Andy Gershon claims he and the band had met with Apple in April to pitch the concept used in the videos as a collaborative project between the company and the group. As we all know, the project was no picked up by Apple.

The concept of the project was to use one continual camera, circling around a room while displaying different messages depending on the “perspective.” Hence Apple’s title.

When Apple decided against the joint effort, the band continued on with the project on their own, hiring production company 1stAveMachine. The idea was then turned into a reality called, “The Writing’s on the Wall” which was released back in June.

So what are the odds that the project Apple declined back in Apple would appear at one of their biggest events? Very likely.

But if using the same concept wasn’t enough, apple went on to hire the same production company  to make the “Perspective” video and used the same director, as well.

Gershon told the publication that OK Go are considering legal action against Apple, but the chances of it going through, according to a Stanford law professor, is very unlikely.

Not surprisingly, this isn’t the first time Apple has taken ideas from artists and claimed it as their own.

In 2005, the dancing silhouettes commercial looks a lot like a commercial for Lugz boots. Then in 2006, Ben Gibbard argued that a television spot looked a lot like The Postal Service’s video for “Such Great Heights.”

We should also point out the irony that the “Perspective” video was made as a “tribute to people who have always seen things differently.”

Check out the videos below and make your own conclusion.

“The Writing’s on the Wall”– OK GO

“Perspective” — Apple

OK Go Wants You to Direct Their New Video


OK Go may be remembered as the band that made their own treadmill starring, DIY video a few years back that blew people’s minds because of its simplicity, yet originality. Now the group are back asking fans to compete in order to have them direct their new music video.

The band has partnered with Saatchi & Saatchi, Talenthouse, and BUG for a contest aimed at new directors searching for exposure in their field. The Saatachi & Saatachi Music Video Challenge has collaborate with artists such a Moby in the past and now they are looking to do the same thing with OK Go.

Their latest challenge is going on right now all the way through early-May, so that prospective directors have enough time to get to know the track, “I’m Not Through,” in some detail. While the band are known for DIY videos, they’ve decided to leave it to those who want to pursue this as a potential career.

For all those interested in this one of a kind opportunity, you can visit the Saatachi & Saatachi website right here.

Like The Hunger Games says, “good luck and may the odds be ever in your favor.”