I Prevail are back to close the book on their Lifelines era with one last music video. On Tuesday (May 15), the Michigan-founded band unleashed the music video for their fan-favorite track, “Rise.” The three-and-a-half minute clip begins with a zoomed out shot of a white van parked in the middle of a deserted parking lot. The shot switches to the four guys sitting inside of the van as they are about to put on some ultra-cheesy clown masks. Even though someone decides they don’t want to participate, they go forward with their still-unknown plan.
At first, it appears like they are about to rob a bank or some sort of store, but it turns out that they are making their way towards a grimy, desolate building. Once they enter the building, they hand over some cash and make their way into an old-school arcade.
Surrounded by children, the guys don’t care as they start to wreak havoc. They take the kids’ tickets, push them out of games, try to steal the prizes, and even cheat at Skeetball (in their defense, it is a hard game). That’s about the time when the kids decide to join forces for a full mutiny.
“We knew we wanted to create a video for ‘Rise’ very early on in the making of Lifelines,” lead/guitarist Steve Menoian explains.
“The song is an anthem about the competition and dedication that comes with overcoming obstacles and achieving goals. During our first year of touring, we spent almost every day off at Dave & Busters. This was partly because we couldn’t afford hotels or fancy restaurants, but mostly because we found ourselves having to compete with each other at every turn, no matter how petty or small the stakes.
It’s just part of who we are. This video will give you a front row seat to our over competitiveness and a window into our darker sense of humor. The entire process of making this video allowed us to travel back in time and remember how much we love what we do and how we wouldn’t want to be doing this without each other and our fans.”
Watch the music video for “Rise” above.
“Rise” is featured on I Prevail’s debut album Lifelines. The record was released back in 2016. In support of the album’s release, the band has been touring nonstop for the past two years. Currently, they are in the middle of wrapping up a mid-western tour which will find them performing at select venues and several music festivals including WIXO Spring Fling in Illinois, Rock on the Range in Ohio, and Rocklahoma in Oklahoma. I Prevail’s current tour schedule can be seen below.
I PREVAIL TOUR DATES:
May 18 – WIXO Spring Fling – Peoria, IL
May 19 – Lafayette Theater – Lafayette, IN
May 20 – Rock On The Range– Columbus, OH
May 25 – Rocklahoma – Pryor, OK
May 26 – Dos Equis Pavillion – Dallas, TX
June 01 – The Apollo Theatre – Genoa, IL
June 02 – Rockfest –Kansas City, KS
June 03 –Pop’s – Sauget, IL