Bono Apologizes for ‘Song of Innocence’ Stunt

While everyone who has iTunes was complaining about the fact that U2’s new album was “forced” onto them, Bono and the rest of the guys from U2 were laughing their way to the bank.

We also can’t forget all the freak outs people were having as they tried to delete the album from their iTunes. Remember Fall Out Boy’s skit on Jimmy Kimmel?

A month or so after the iPhone 6 reveal announcement and the day Songs of Innocence was inserted onto 500 million desktops and iPhones, Bono is kind of apologizing for the stunt that might have just backfired.

In an interview with fans on the Irish band’s Facebook page, the frontman was asked about the album’s release. The person wrote, “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.”

Funny, we were going to say the same about you and your “question.”

Bono seemed a little somber as he responded to Captain Rude Pants’ question.

“Oops…I’m sorry about that. I had this beautiful idea…might have gotten carried away with ourselves. Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. there’s a lot of noise out there. I guess, we got a little noisy ourselves to get through it.”

Then again, we’re sure if Beyoncé was to do the same thing, the vast majority of the world would claim that it was “innovative,” “fresh,” and continue to claim that “she’s the queen.” Whatever.

U2 Release Surprise New Album During iPhone 6 Reveal

How do you release your new album which has been in the works for what feels like forever?

Simple. Use one of the most publicized electronics reveal events to your benefit.

Today, was a big day for fans of Apple with the announcement that the company will be releasing the iPhone 6 (and iPhone 6 Plus), the iWatch and Apple Pay, but what might be cooler than all those electronics is the fact that U2 decided to drop their new album right after the live event.

We should also note that U2 performed the first single off  the new record, “The Miracle (of Joey Ramone)” during the “iPhone 6 Reveal.”

The new album is titled Songs of Innocence and is currently up on iTunes, but the best part of it all is the fact that the band are currently giving the album away for free.

Songs will be available through Apple, and Apple along until Oct. 13. After that, we’re assuming other retailers will be selling the record.

After the announcement was made, Billboard managed to get a few words with frontman Bono about the surprise release.

“We wanted to make a very personal album. Let’s try to figure out why we wanted to be in a band, the relationships around the band, our friendships, our lovers, our family. The whole album is first journeys — first journeys geographically, spiritually, sexually. And that’s hard. But we went there.”

Songs of Innocence is U2’s first new album since 2009’s No Line on the Horizon and was recorded with a slew of people including Danger Mouse and OneRepublic’s head honcho, Ryan Tedder.