Could record release date officially be moved to Fridays across the world? According to Billboard, this new idea to counter internet piracy has been floating around for sometime, but the actual idea to go through with it begun shortly after Australia officially made Fridays their new music release date.
With the country’s decision to do so, it made global piracy a bigger issue than before because now, illegal digital downloads of new music could be obtained almost immediately.
People in the United Kingdom would normally have to wait until the following Monday to obtain new music releases, while those in the United States would normally need to wait until the following Tuesday.
Some sources say that this is almost a done deal with major labels and RIAA in agreement, but others are saying that the decision to make the move has not been fully decided upon yet even though there’s an estimated date of July 2015 for everything to be put into action.
While in theory the idea sounds promising for those that make money off of the sale of new music (you know the people pushing for the universal release date), there seems to be several issues that arise with the suggested date.
With the varying street release dates, record labels are given many opportunities to have the artists do promotion events to help market the new albums. While Billboard points out that it can still be done on the week that the record comes out, it would make it harder for labels to schedule high-profile appearances on the date the records hit the street. In turn, it would also affect the artists with having to schedule so much promotional work in a span of five days.
Also against this new idea? The independent record store and indie labels.
They have said in that they believe that having an early week release helps them sell more. Hardcore fans of artists with new music will go buy the new record on Tuesdays, while those who typically wait until payday, will go purchase the record at the end of the week. Even though indie label and merchants are vocal about this, Billboard points out that they most likely would not have a say in the day that gets chosen.
At the end of the day, we all know this is just some ploy for record labels to get more money. If piracy was able to happen once before and even threats of fining and prison time did not discourage people from doing so, you think changing the release date would have such an influence? Probably not.