If you grew up in the 90s, then you knew all about the Spice Girls. Every group of friends would spend their days deciding who would be which member of the iconic British girl group. Usually, the biggest fights would be over who would be the pigtail-sporting, lollipop-sucking Baby Spice. Well, times have changed and each band member has gone on to do their own thing including former Baby Spice, Emma Bunton.
On Friday (March 8), Bunton returned with the music video for her new record’s lead single. Titled “Baby Please Don’t Stop,” the new track is described as “a storming sixties influenced smooth pop classic, which is sure to delight Emma fans across the globe.”
The three-minute clip follows Bunton as she gets ready to film the music video for the new song. All the action behind the camera is in black and white while all the action in front of the camera is bright and colorful; a nod to the sixties. Watch the music video for “Baby Please Don’t Stop” above.
“Baby Please Don’t Stop” is the first single off Bunton’s upcoming fourth studio effort. My Happy Place is due out April 12 through BMG. Pre-orders are currently available here. The ten-track album will feature two original songs —”Baby Please Don’t Stop” and “Too Many Teardrops”— co-written by Bunton.
The impending album will also feature several collaborations including “2 Become 1” with Robbie Williams, “I Only Want to Be with You” with Will Young, “Come Away with Me” with Josh Kumra, and “You’re All I Need to Get By” with Jade Jones.
“The reason I called the album My Happy Place is because my happy place is with my family, with my friends, listening to music and being in the studio. All those things came together on this album. While recording it my kids came to the studio, my friends came down, my mum listened to every song over and over again. Being in the studio, I just feel so happy,” Bunton said in a press statement.
“As you get older you feel more confident because actually, your priorities change, and my family have become my focus, but this album is like the icing on the cake. Being able to write, record and perform is definitely that extra sprinkle of magic.”
My Happy Place is the follow-up to 2006’s Life in Mono.