Apple to Shut Down Beats Music

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UPDATE

A rep for Apple recently spoke to The Hollywood Reporter and Billboard and told both publications the reports that Beats Music will be shutdown is “not true.” A rep for Beats echoes Apple’s claim that the music streaming service will not be shut down.

Though for now they are claiming the service will not be shut down, another source told THR, Apple is “fully committed to offering a subscription service, though changes to any existing products are always a possibility.”

In other words, don’t get too attached.


Just a few months after acquiring Beats in a move that was already in the cards, Apple has decided to call it a day on Beats Music, the streaming service that came along with the Beats name.

According to TechCrunch, the mega company has decided to put the streaming service to rest. The publication revealed that they had it on good authority on behalf of some “prominent employees” including several that were working on the project. Those sources had revealed that there has already been a shift in the staffing of those who were working on Beats Music while some who are not on the technical aspect have been told to continue with “business as usual.”

The tip-off of this occurring should have been seen for anyone who watched the iPhone 6 reveal last week or owns the new iPhone. While other Apple apps had been included in the newly released smartphone, Beats Music was nowhere to be found. To top it off, there had not been any mention of the streaming service recently unless you include the advertising towards new users with iOS7 and the note that U2’s new album was also available there.

With the close to $3 million acquisition, Beats Music CEO Ian Roger was put in charged of iTunes Radio leaving little to no time for his original product. There’s also that issue that Apple probably doesn’t want another music streaming services to challenge iTunes or have customers be forced to get to know a new music streaming service interface.

Maybe the rumors were right, Apple only wanted Beats so that they could have their foot in the headphone’s race as well as get the talent of Jimmy Iovine and Dr. Dre on their side.

No matter what, but it looks like Apple is getting their wish of world domination. RIP Beats Music, have fun in Apple heaven with the other iPhones and iPods.

NWA Biopic Casts Key Roles

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The NWA bio-pic has reportedly cast the roles of Ice Cube, Dr. Dre and Eazy-E. Universal has decided to forgo the typical route taken by casting big names for such high profiled roles, and have instead decided to cast unknown actors to portray the roles of the rappers.
 
Straight Outta Compton, which is fitting named after the NWA’s hit 1988 record has been in the midst of development for the past five years and reportedly has had no less than four writers attached to the bio-pic’s screenplay. After all the roadblocks, it was beginning to seem like the film would never get on its feet and make it to the production stage. 

Thanks in part to an article published on Billboard, it seems like the time had finally comes for the film to move forward, especially since some key roles for the film have been cast.
 
After several weeks of speculation, it was confirmed that Ice Cube’s son, O’Shea Jackson will play his father’s role in the film. Rounding out the main cast are New York theater actor, Marcus Callender as Dr. Dre, while up and comer, Jason Mitchell will take on the role of Eazy-E. 

Billboard claims that Mitchell’s casting comes after an inside source told the publication he “nailed” his screen test.
 
As for the rest of the film, it has been derailed so many times in the past that, hopefully, it’s a thing of the past and the film can move forward. The small issues that will probably derail it again will do with the actual screen play since Ice Cube, Dr. Dre and Eazy-E’s widow Tomica Wright, have script and cast veto powers.

If things don’t go smoothly, this will be very interesing.