With so many festivals announcing their line-up already, somehow you need to figure out how stay a little bit ahead of the pack and it looks like Bonnaroo has figured out just how to do that.
While Coachella and the Governors Ball announced their line-up through Twitter (or Facebook), something almost every festival does now, Bonnaroo have decided that the fans will be the ones to unveil the list for the annual event.
The official reveal will happen on Tuesday, Jan. 13 between the hours of 6 p.m. and 9 p.m. EST.
To excite potential attendees and explain how this will all happen, festival organizers have released an old-school looking “B.L.A.M!” video telling fan how this will all go down.
First, those wanting to be involved need to call a phone number (1-844-ROO-2015) to get an assigned artist. Then, those with an artist’s will need to take to all forms of social media to give the name of the artist assigned to them. they also will need to include, #Bonnaroo to the post.
While the three-hour digital scavenger hunt goes on, those glued to their phone, computer, tablet or whatever will also get the chance to watch a sneak peek for Skrillex’s documentary as well as some “Bonnaroo entertainment” over at the festival’s site.
Check out the video below.
Bonnaroo 2015 will be held on from June 11 to June 14 at its home of Great Stage Park in Manchester, TN.