Over the weekend, word had gotten around that Nine Inch Nails frontman Trent Reznor would be leaving Beats Electronics, the company to which the rocker is the Chief Creative Officer for. The rumor began after Apple purchased the company for $3 billion earlier in the week, but according to a spokesperson for the company, it is not true.
“They are all false” the spokesperson told Rolling Stone when asked about it. Since the initial talks began about the buyout, Reznor has been quiet, not once confirming or denying the buyout rumor that eventually became a reality. At the present time, it is unclear what Reznor’s role and responsibilities will be with the newly purchased company.
The singer was hired back int he beginning of 2013 to help build the company’s streaming service with Beats co-founder Jimmy Iovine. At the time Iovine said that Reznor would “bring an emotional connection back to the act of music discovery.”
Three months after being asked to join forces with the company on their new project, Reznor revealed the news to his fans via Facebook.
For Reznor, joining the company was like completing the circle because Iovine was the one who signed Nine Inch Nails to Interscope.
“It was pretty mind-blowing,” Reznor told Rolling Stone. “He asked me to solve a problem with the hardware he’d been having- an interesting riddle to me. I’d hear him speaking excitedly about his concept of a streaming service with curation at the forefront. My eyes lit up. I said ‘Hey, in my own world, I’d agree that a product like that feels like the right move, from a consumer standpoint.’ We started executing that. I think I’m the longest employee here now at this point.”
Considering how Reznor feels about Apple, it would not have been much of a surprise that “he left” rumors had begun. Reznor has previously been critical of them, slamming the company in 2009 after the iTunes Store banned Nine Inch Nails’ The Downward Spiral app.
“You can buy ‘The Downward Fucking Spiral’ on iTunes,” he said, “but you can’t allow an iPhone app that may have a song with a bad word somewhere in it …Hey Apple, I just got some spam about fucking hot Asian teens through your e-mail program. I just saw two guys having explicit anal sex right there in Safari! On my iPhone! Come on Apple, think your policies through and for fuck’s sake get your app approval scenario together.”