Earlier this month, Hawthorne Heights surprised fans by announcing that they would be releasing their fifth studio album sometime in the month of April. Accompanying the new album news, the band released their first new song in years; a track titled “Pink Hearts.” On Thursday (March 22), the Ohio-founded group joined forces with Substream to unleash the music video for the album’s official first single, “Just Another Ghost.”
The clip follows a woman as she goes about her life as the camera shots alternate between her being in a dark and cramped night club and being in the middle of an isolated desert. Throughout the clip, the viewer watches as the protagonist is followed by a ghost with a frown on its face. As the woman tries to be happy watching Hawthorne Heights perform — both in the cramped club and in the desert — the ghost is like a permanent black cloud, hovering around her making sure that she is not truly happy.
In the interview that accompanies the music video’s premiere, Hawthorne Heights frontman JT Woodruff explains how the choosing the Sonoran Desert (located in the southwest region of the United States) as part of the music video’s location reflects the meaning behind the song.
“[Slab City] also fit[s] the isolated vibe of the video, which is about how at one point you can feel on top of the world, but then the next second you can feel totally alone,” Woodruff explains to the publication.
“Now and then anxiety takes over and like — you have these strange experiences. Your heart beats out of your chest and you feel like you’re alone in the world, or maybe you wish you were alone in the world. Out there in Slab City, it looks like we are nowhere near civilization, and sometimes life feels like that.”
He adds: “The song is about how negativity creeps in and makes you feel bothered by everything because you’re not in the right mindset. You’re struggling.”
Watch the Benny Gagliardi-directed clip above and check out the full interview with Woodruff here.
“Just Another Ghost” will join “Pink Hearts” on Bad Frequencies. Bad Frequencies is set to be released on April 27 through the band’s new home of Pure Noise Records. Pre-orders for the new album are currently available here.
In support of the new record’s release, Hawthorne Heights previously announced tour dates beginning in the spring and concluding in the summer. The complete list of tour dates can be found here.