Sum 41 release internet-influenced music video for ‘Fake My Own Death’

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Earlier this month, Sum 41 announced the impending release of their new album, 13 Voices. On Wednesday (June 29), the Canadian group unveiled the music video for the record’s lead single, “Fake My Own Death.” The video kicks off in what appears to be a construction area of Los Angeles. As Sum 41 begin to play, they are soon assault by all those things that make the internet such an interesting place. The guys try to run away from things like the Nyan cat, Minecraft, the Kermit the Frog meme, and a certain celebutant’s attempt to break the internet. All in all, it looks like Tumblr got a hold of Sum 41’s music video and gave it an “internet filter.”

Check out the music video for “Fake My Own Death,” which was directed by Marc Klasfeld, below. Klasfeld previously directed the band’s videos for “Fat Lip,” “In Too Deep,” and “The Hell Song.”

13 Voices is set to be released on Oct. 7 through Hopeless Records. Pre-orders for the upcoming album are currently available on the band’s website. In support of the recently announced sixth studio record, the group just kicked off their summer-long stint on the 2016 Vans Warped Tour. Considering the new album is set for a fall release date, a headlining tour is probably in the immediate future. 13 Voices marks the band’s first new set of tunes since 2011’s Screaming Bloody Murder.

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