What happens when most of your friends happen to be your fellow label mates?
Simple. Get them all to appear in your new music video.
New Politics went ahead and did just that for the music video for their latest single, “West End Kids.”
Joining the Danish trio in the video are Panic! at The Disco’s Brendon Urie, Travie McCoy, LoLo, MAX, and of course Fall Out Boy because a DCD2 artist-filled video is not complete without the head honcho of the record label himself.
The video begins with the boys playing an arcade game when a figure suddenly appears on the screen, telling them “all your girls belong to us.” As soon as they read that, they take off in their car to save their girlfriends. But things are not as easy as they seem as they get sucked into different takes on some iconic video game thanks to P!ATD’s Urie. In each, they have to battle an evil DCD2 artist to save the girls.
Check out the music video below.
“West End Kids” will be featured on New Politics’ upcoming new album Vikings. Vikings is set to be released on Aug. 14. Pre-orders for the record are currently ongoing.
Vikings is the follow-up to 2013’s A Bad Girl in Harlem.