StubHub has become a haven for desperate fans and scalpers, but now, the company who is part of eBay Inc. has revealed plans to start self-producing their own concerts and selling their own tickets.
Taking a page from the books of LiveNation and AEG, the ticket buying site are deciding to take a large step and begin these endeavors. According to Michael Lattig, StubHub’s cheif marketing officer, this is not a “one off” deal.
“This is about doing something that we can repeat and continue to bring around the country and deliver to fans in as many markets as makes sense.”
StubHub are aiming for 300- to 600-seat venues for its self-ticketed shows. Tickets for the May 18 self-produced show will go on sale next week for $60. The StubHub shows, which will benefit the Mr. Holland’s Opus Foundation, will play in Nashville, San Francisco, Chicago and New York.
Along with its new plans, StubHub is also partnering with Pandora for five free concerts, kicking off April 30 with Tokyo Police Club at Los Angeles’ Boulevard 3.