Yesterday afternoon, Disney started a hash-tag publicity stunt on Twitter where fans of the upcoming animated film, Frozen, had to get #DemiFrozen trending on the social media’s trending topics,
Die-hards of the not-yet-released film, took to the site and did just what the company had requested in order to get a fine reward.
And what exactly did the company give the fans as a reward? A new song that will be featured on the movie’s soundtrack which was sung by Demi Lovato, hence the #DemiFrozen trend.
Frozen tells the story of a young woman named Anna (voiced by Kristen Bell) who goes on an icy adventure to search for her sister, Elsa (voiced by Idina Menzel) who had been isolated from her kingdom when they find out that she has supernatural powers.
Check out Lovato’s song, “Let It Go” below.
Frozen is scheduled to be released on November 27, just in time for Thanksgiving.