After a petition hit the web asking Reebok to drop Rick Ross as a spokes person for his rape lyric in Rocko’s “U.O.E.N.O.,” Reebok has officially terminated his contract with the sports apparel company.
This decision comes about two weeks or so after the petition by Nita Chaudhary and her women’s rights group UltraViolet, started a petition calling for the company to drop him for being insensitive about the issue of rape.
“We are appalled that Reebok would pay a spokesperson who brags about enjoying drugging and raping a woman,” Chaudhary said about why she started the petition. “Reebok devotes a lot of time, energy and money to marketing to women—and now they are paying a man who is literally bragging about raping us while absurdly insisting it can’t possibly be rape if he doesn’t use the word ‘rape.’”
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” the company said in a statement. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
Ross had attempted to do damage control since the song made its initial debut by first hitting New Orleans radio station, Q93.3 to explain how it was a “misunderstanding.” He later went on his Twitter to publicly apologize or cover his butt and writes, “I dont condone rape.Apologies for the
#lyric interpreted as rape. #BOSS”
In case you aren’t already familiar with the rape lyric in the song, here it is:
“Put Molly all in the champagne / She ain’t even know it / I took her home and I enjoy that / She ain’t even know it.”
Looks like someone will be heading to sensitivity training pretty soon.